Facing a communication model based on the code under which the transmission and understanding of a message consist of coding and decoding by the sender and receiver using a shared code both Paul Grice laid the foundations for an inferential model of communication . In this model stands out as essential feature of communication the expression and recognition of intentions of speakers. Each message delivered triggered expectations that allow the listener to move towards the speaker's meaning. According to Grice, these expectations can be described in terms of a Cooperative Principle and maxims of Quality (truthfulness), Quantity (information), Relation (relevance) and Mode (clarity) that must be met for successful communication .
Dreidre Wilson and Dan Sperber were a little further to raise their Relevance Theory and argue that "the statements raise a number of expectations of relevance, and not because they expect that speakers obey the Principle of Cooperation, the highest or any other communicative convention, but because the search for relevance is a fundamental characteristic of human knowledge that speakers tend to take advantage. "
But apparently not all take advantage of it, here's an example:
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